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Our Marketing Services

Web Design

Website Design & Search Engine Optimization (SEO)

We design beautiful, responsive websites on the Wix platform that showcase your brand and deliver results. Each site is designed with user-friendly navigation and equipped with powerful tools like integrated CRM systems, lead capture forms and analytics to help you grow your business . We combine strategic SEO practices with sleek, functional design to ensure your website ranks higher, attracts organic traffic and keeps visitors engaged.

Keyboard

AI-Enhanced Copywriting & Blogging

Compelling content is the cornerstone of successful digital marketing. McCall Marketing provides expert copywriting and blogging services that catch your audience's attention. From persuasive website copy and engaging blogs to compelling social media posts and sales collateral, we craft messages that drive action. Using AI-enhanced writing tools and industry research, we deliver high-quality, timely content that positions your business as a trusted authority in your field. 

New Growth

Digital Marketing & Lead Generation

Our digital marketing agency specializes in creating strategies that drive traffic, capture leads and convert them into loyal customers. From email campaigns and social media advertising to content creation and sponsored ads, we craft tailored digital marketing plans that align with your business goals. Whether you’re looking to expand your reach or nurture existing leads, we can help.

Chess Pieces Close-up

Content Marketing Development & Strategy

Engaging content is at the heart of effective digital marketing. From in-depth planning to content creation, we develop blogs, infographics, guides and more to educate, inspire and convert. With a focus on storytelling and SEO, we ensure your content attracts organic traffic, builds trust and drives measurable results.

Analytics

Conversions & Marketing Analytics

At the end of the day, do you know whether your strategies are having a positive impact on your bottom line? Whether it's Google Search Console, social media analytics or keyword research, we'll help you identify the most important KPIs and provide suggestions for improvement.

Business Graphs

Deliverables

Mobile-responsive web design

Keyword-rich content

Title, header, alt tags, meta descriptions

Snippets, People Also Ask

Optimized blogs (500 - 2000+ words)

Landing page conversion optimization

Clean navigation and compelling design

Integrated inbound campaigns

Social media (all major platforms)

Gated content downloads

Email campaigns for the buyer's journey

Graphic design

Google Search Console, Analytics 

Infographics, slide shares, blogs
White papers, case studies, ultimate
guides

Sales collateral, direct mail, leave behinds
Marketing automation

AI-Enhanced Copywriting

Web copy, product descriptions, ad copy

Newsletters, press releases, blog series

Training and user manuals

How-to guides, direct mail and e-books

Title, header, alt tags, meta descriptions

Video, podcast scripts

About

  • LinkedIn

Meg McCall, principal of McCall Marketing, has worked for 20+ years in executive-level marketing positions. She’s had real-world experience leading marketing efforts in the SaaS, information technology, health and wellness, and higher education sectors. Originally from Madison, Wisconsin and now living in San Luis Obispo, California, she’s helped organizations like Mindbody, Digital West and the UW-Madison achieve rapid growth through demand generation, brand awareness and content marketing strategies. Her forte is creating compelling written and visual content, whether it's SEO-optimized blogs, websites or digital assets. ​Meg works with a small virtual team, bringing in additional expertise as needed for specific clients.

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