Marketing Content Strategy
70% of businesses use content marketing (e.g., blogs, infographics, ultimate guides, screen slides) to attract new business. Content marketing straddles the line between education and promotion, proactively answering prospects’ questions and solving their problems. We love brainstorming ideas with clients to create original content that will tip the scales in their favor.
Infographics, slide shares
White papers, case studies, ultimate guides
Sales collateral, direct mail, leave behinds
Integrated inbound campaigns
Social media (all major platforms)
Email campaigns throughout the buyer's journey
PPC campaigns (Google, social, online)
Digital Marketing & Lead Generation
You’d never ask someone to marry you on the first date. Commitment takes time. That’s why free and gated content is so effective for connecting with customers and generating new leads*. The right creative assets ensure that your customers are researching, clicking, sharing and commenting about your brand while they’re online (which is 30% of the time BTW). We’ll help you develop an integrated, engaging inbound strategy that includes digital content, email campaigns, sponsored ads and more.
Copywriting & Communications
Effective copy is a delicate recipe fashioned from three important ingredients: persuasive storytelling, subject-matter expertise and sound writing skills. Too much of one ingredient or not enough of another, and the final outcome disappoints. At McCall Marketing, we think we’ve got just the right balance of all three. Whatever you need to communicate, we'll help you grab people’s attention and position your product or service as their next logical purchase.
Web copy, product descriptions, ad copy
Newsletters, press releases
Training and user manuals
How-to guides, direct mail and e-books
Mobile-responsive web design
Optimized blogs (500 - 2000+ words)
Keyword-rich content and tags
Landing page conversion optimization
Web Design & Search Engine Optimization (SEO)
Your next great customer is just a Google search away, but only if your website* is fully optimized. Good design, SEO* and a regular blogging strategy help Google and other search engines figure out what your pages are about and how they may be useful to visitors. In fact, 84% of consumers make purchases after reading about a product or service on a blog. We’ll put the web strategies in place that will push you further up the ranks.
Marketing Projects & Analytics
At the end of the day, do you know whether your strategies are having a positive impact on your bottom line? We’ll make sure you do, tracking the important KPIs and providing suggestions for improvement. We can also handle those occasional one-off projects you might have, as well as ongoing projects, like that blog series you've been putting off.
*Blog content ghost-written by McCall Marketing
Metrics tracking and reporting (e.g., Google Analytics)
Light graphic design
One-time or ongoing projects