Content Marketing Strategy
& Development
70% of businesses use content marketing (e.g., blogs, infographics, ultimate guides, screen slides) to attract new business. Content marketing straddles the line between education and promotion, proactively answering prospects’ questions and solving their problems. We love brainstorming ideas with clients to create original content that will tip the scales in their favor.
Infographics, slide shares, blogs
White papers, case studies, ultimate
guides
Sales collateral, direct mail, leave behinds
Marketing automation
Services
Integrated inbound campaigns
Social media (all major platforms)
Gated content downloads
Email campaigns for the buyer's journey
PPC campaigns (Google, social, online)
Digital Marketing & Lead Generation
You’d never ask someone to marry you on the first date. Commitment takes time. That’s why free and gated content is so effective for connecting with customers and generating new leads*. The right creative assets ensure that your customers are researching, clicking, sharing and commenting about your brand while they’re online (which is 30% of the time BTW). We’ll help you develop an integrated, engaging inbound strategy that includes digital content, email campaigns, sponsored ads and more.
Copywriting & Communications
Effective copy is a delicate recipe fashioned from four important ingredients: persuasive storytelling, subject-matter expertise, sound writing skills and a firm grasp of SEO best practices. Too much of one ingredient or not enough of another, and the final outcome disappoints. At McCall Marketing, we think we’ve got just the right balance of all four. Whatever you need to communicate, we'll help you grab people’s attention and position your product or service as their next logical purchase.
Web copy, product descriptions, ad copy
Newsletters, press releases, blog series
Training and user manuals
How-to guides, direct mail and e-books
Title, header, alt tags, meta descriptions
Video, podcast scripts
Mobile-responsive web design
Keyword-rich content
Title, header, alt tags, meta descriptions
Snippets, People Also Ask
Optimized blogs (500 - 2000+ words)
Landing page conversion optimization
Clean navigation and compelling design
Web Design & Search Engine Optimization (SEO)
Your next great customer is just a Google (or Yahoo, Baidu, Bing, DuckDuckGo) search away, but only if your website* is fully optimized. Good design, SEO and a regular blogging strategy help Google and other search engines figure out what your pages are about and how they may be useful to visitors. In fact, 84% of consumers make purchases after reading about a product or service on a blog. We’ll put the web strategies in place that will push you further up the ranks.
Marketing Projects & Analytics
At the end of the day, do you know whether your strategies are having a positive impact on your bottom line? We’ll make sure you do, tracking the important KPIs and providing suggestions for improvement. We can also handle those occasional one-off projects you might have, as well as ongoing projects, like that blog series you've been putting off.
*Blog content ghost-written by McCall Marketing
Metrics tracking/analytics and reporting
Light graphic design
One-time or ongoing projects
Google Search Console, Analytics