You may be surprised to learn that one channel continues to outperform most others, returning an average of $44 for every $1 spent.

From brand awareness to lead generation to business reputation, every small business needs a website and a digital marketing strategy.

88% of consumers do online research before making a purchase. SEO helps ensure your name shows up near the top of the list.

If you're not leveraging the power of LinkedIn to grow your leads, you're missing out.

Seventy-three percent of people would leave a store if it didn’t offer a credit card terminal and they didn’t have cash on hand.

I could play soccer for two hours straight—with its frequent start-stop sprints—but I couldn’t run a mile to save my soul.

Businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t.

When lemons appear yellow or yellowish green, are firm in appearance, and have reached two to three inches in size, they're ready to pluck.

“It is imperative for CIOs to see cloud computing as a critical element of their competitiveness, not just as a cost to be managed."

With the majority of businesses -- including 89% of start-ups -- now using content marketing as a strategic marketing approach, the race is on to create cont...

The average person will spend 5 years and 4 months of their lifetime on social media! That’s 3.5 hours a day for those not wanting to do the math. Near the t...

A domain by any other name would not smell as sweet. Er, or something like that. Your website is arguably your most important marketing tool, and choosing a ...

You can't turn a page these days -- or should we say 'scroll down a screen' -- without reading about the importance of content marketing and search engine op...

In 2013 I made the decision to partner with a talented mechanical engineer, my father, to manufacture an adaptive kayak paddle, called Versa. The paddle is s...