Marketing a New Business: Small Business Owners Need Help Understanding Where to Start

Another client, whose business was already thriving, wanted to revamp her four-page website. A marketing firm quoted her $90,000!

How Automated Emails Can Grow Your Business

You may be surprised to learn that one channel continues to outperform most others, returning an average of $44 for every $1 spent.

The Power of Interactive Marketing Content to Attract & Convert Customers

What makes Interactive Market Content (IMC) different than traditional interactive content? It must include these four elements.

How to Write Blogs Your Customers Will Read

The average person will spend 5 years and 4 months of their lifetime on social media! That’s 3.5 hours a day for those not wanting to do ...

How to Choose the Right Domain Name

A domain by any other name would not smell as sweet. Er, or something like that. Your website is arguably your most important marketing t...

In-house Staff, Freelance Writer or SEO Agency: What's the Best Choice for Creating Your Content?

You can't turn a page these days -- or should we say 'scroll down a screen' -- without reading about the importance of content marketing ...

Marketing (and Other) Lessons Learned from Starting a Small Business

In 2013 I made the decision to partner with a talented mechanical engineer, my father, to manufacture an adaptive kayak paddle, called Ve...

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McCall Marketing

Content Marketing | Web Design | Writing