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Content That Drives Leads

70% of Businesses Use Content Marketing

I'm a marketing professional with real-world, executive-level experience in the SaaS, information technology, health and wellness, and higher education sectors. I've created countless campaigns, helping organizations like MINDBODY, Digital West and the UW-Madison achieve rapid growth through demand generation, SEO and content marketing strategies.

More than anything, I love to create compelling written and visual content! Whether it's SEO-optimized blogs and websites, white papers or landing pages - you name it, I've produced it.

Content marketing is essential to driving new leads, which is why 70% of businesses use it as a strategy. If you'd like to up your content game, give me a shout!

See My LinkedIn Profile

Types of Content Marketing Projects

SEO-optimized blogs (500 - 2000+ words)

SEO-rich web content (product pages, landing pages, etc.)

Email campaigns throughout the buyer's journey (attract, nurture, customer)

Social media posts (all major platforms)

Ad copy (PPC, social, online, print)

Product descriptions

White papers, case studies and ultimate guides

Sales collateral, direct mail and leave behinds

Newsletters, press releases

Infographics and other light design projects

Video scripts and presentations

Training materials and how-to guides

Select marketing-related projects

High Quality, Affordable Content Delivered On Time & On Budget

Why pay extra for the overhead of an expensive marketing agency when you can get high-quality, affordable content delivered in a timely, professional manner?

Organized Desk

Portfolio

Click on the images below for descriptions and links to portfolio work

Website: Cayfour

I created the navigation and wrote 80% of the copy for this IT security website.

Blog: 7 Key Benefits of Fiber Optic Connectivity

This is one of dozens of educational blogs I wrote while serving as VP of Marketing at Digital West. This SEO-rich blog was intended to help educate users on how fiber differs from other types of Internet connectivity and to consider using Digital West for that service. The blog was one piece of content in a broader fiber campaign that included email campaigns, PPCs, landing pages, web content, webinars and more.

This is one of many freelance articles I've written for both print and online magazines.

Adaptive Kayaking

This is an educational piece I designed for Angle Oar LLC.

Website: Paddling Partner

One of my long-time clients is a small sporting goods manufacturer. I have written and designed two complete websites for him in the past six years, and I also manage his PPC campaigns, advertisements and social media sites. His sales have grown substantially year over year, while I've simultaneously helped him lower his cost of acquistion.

Landing Page: MINDBODY

I've created dozens and dozens of web landing pages, including this one for a downloadable case study from Mindbody. This landing page was tied into an integrated campaign that included email, PPC, social media, advertising and other media and the video link below.

These are two in a series of testimonial graphics periodically posted on social channels for Angle Oar LLC.

Online Article: Marketing Metrics

This is a keyword-rich article I wrote for AZ Central, a part of USA Today.

Landing Page: Digital West

This landing page underwent many iterations to continuously improve form conversion rates. Multiple pieces of content (e.g., blogs, online ads, email CTAs) brought the reader to this page as part of an integrated Internet connectivity campaign.

Video: Angle Oar LLC

I wrote and recorded this product overview script and created it in MovieMaker.

MINDBODY: 5 Questions to Ask a Software Company

This is a later iteration of numerous white papers I wrote while serving as Director of Marketing at MINDBODY. Note: this paper has been updated and redesigned since I wrote the original.

Blog: Are You Backing Up According to the 3-2-1 Rule?

This is one of dozens of educational blogs I wrote while serving as VP of Marketing at Digital West. This SEO-rich blog was intended to help educate users on why backup is important, how to do it, and to consider using Digital West for that service. The blog was one piece of content in a broader backup campaign that include email campaigns, PPCs, landing pages, web content, webinars and more.

SEO Blog: Choosing a Content Writer

You can find this blog right here on this website. I populated it with popular search terms to bring traffic to this site!

Social Media Graphics

These are an assortment of simple graphics I created to accompany Facebook, Instagram and other social posts.

Infographic: Cloud vs Landline Phones

I created this graphic to accompany web copy. It was also included in various promotions to help business owners get a better understanding of the difference between two types of telecom services.

Cybersecurity Services Brochure

I wrote all of the copy for this sales brochure for a client.

Blog: Data Center Passes SOC Audit

This is one of dozens of educational blogs I wrote while serving as VP of Marketing at Digital West. This SEO-rich blog was intended to help educate users on some aspect of IT. In this case, the objective was to position the company as a reputable, secure facility in which to host data.

Website: Angle Oar LLC

I wrote and designed the entire Angle Oar website, including SEO-optimized copy for product pages.

5 Reasons to Host Your Data in the Cloud

This was one in a series of white papers to help educate B2B customers on their buying journey. After entering an email address, users would receive the paper and be enterted into a nurturing campaign related to the product area -- in this case, cloud services.

Poster Series: Security Campaign

This was part of campus-wide information security campaign I created at UW-Madison, targeted to 70,000 students, faculty and staff. I created the concept and the copy; someone else did the design. Each poster focused on a key security threat. The posters were part of a larger campaign, intetrated with email and other media. The campaign was replicated at numerous universities across the country.

Brochure: Ballet Fundraising Event

I wrote and designed this piece in conjunction with a fundraising campaign for a youth ballet company. It also included a pledge form and printed return envelope.

Printing Process

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Read My Latest Blogs

Meg McCall

Marketing Content, SEO & Freelance Writer