You can't turn a page these days -- or should we say 'scroll down a screen' -- without reading about the importance of content marketing and search engine optimization (SEO). There's been a sea change in digital marketing over the last 10 years, and much of that has been driven by the almighty Google and the proliferation of social media. Every business strives to rank toward the top of Search Engine Results Pages (SERPS) in response to searchers' queries, and every business