Your brand needs to be seen as a subject matter expert in your category. My job is to make perception reality. I’ll do the research to understand your customers and their problems and deliver engaging, SEO-rich blog posts that position you as the expert—and your product as their next logical purchase.

Content Marketing

As a content creator, I offer a unique professional perspective at the intersection of digital media, persuasive writing and marketing strategy. I enjoy brainstorming creative ideas with clients and using my marketing experience to ensure they get the most out of their content strategy. Whether it's email campaigns, white papers, blogs or social media assets, I'll help your business grab the attention of prospects and customers.

White Papers, E-Books & Case Studies

You’d never ask someone to marry you on the first date. Commitment takes time. That’s why free resources are so effective for lead generation and nurturing. I’ll do the research to write compelling white papers, case studies, ultimate guides, infographics and e-books you can leverage to persuade your customers to take the next step.

Search Engine Optimization

Looking to dominate search rankings in your category? I’ll deliver SEO-optimized copy through blogs, web copy, social media and other content that will help you climb to the top! I’ll partner with you to bring your SEO strategy to life and ensure your next great customer is a Google search away.

Landing Pages & Web Copy

You’ve created a great product. You’ve told the world about it, and a qualified lead has just hit your site. What do they see when they get there? More importantly, do they take action? I’ll write a landing page that makes your prospects convert.

Social Media

30% of the time your customers are online. They’re liking, retweeting, sharing and commenting. I’ll help you develop engaging social content, editorial calendars and targeted sponsored ads that will connect with your customers.

Email Campaigns

I'll create compelling email campaigns throughout the buyer's journey (inbound, nurturing, customer). I can either provide the raw email copy or work with your CRM to implement automated campaigns with triggers, personalized work flows, CTAs and lead generation forms. I've had great success in my career creating many dozens of email campaigns with great open rates and superb conversions.

Ad Copy, Product Descriptions & Sales Collateral

Print ads, digital ads, product descriptions, reports, sales name it, I will create them for your business. You tell me what your objectives are, and I'll make it happen! I can also create how-to guides, user manuals and technical documentation.

Infographics & Graphic Design

Nothing helps get readers' attention more than a compelling graphic. In addition to providing SEO content, I can create accompanying infographics, calls to actions and social media posts using my graphic design skills.

Newsletters, Video Scripts & Presentations

I work with businesses to produce monthly newsletters or prepare them for upcoming presentations. If you need a video script -- including recommended graphics and chirons -- I can do that, too!

©2020 Meg McCall

San Luis Obispo, California | (805) 439-3056